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Active Building Control

Posted on. 22/01/2021

Active is a specialist building control company working in a crowded sector.

They wanted to achieve faster growth, but weren’t sure how to do it. In a ‘me too’ market, we needed to establish standout with a clear and realistic USP.

Research with a selection of Active’s clients revealed that – amongst other things – their value came in proactively finding solutions, rather than simply identifying problems.  

Understanding their market advantages better, and their target audience, we selected the right creative team to put our new insights to work.

To do this we needed to rebrand Active, as the current logo didn’t reflect this dynamic approach and the solidity of their experience. 

The website also needed to position them better for their target audience.

Behind it all is clear targeting, a defined proposition and measurable objectives.

Putting Active in a brilliant place.

Simple as ABC really.

Active Building Control brochure artwork by Addi'd Value Marketing

The vibrant colour palette and straight talking tone of voice gives them stand-out amongst competitors, reinforcing their individual approach.