Active is a specialist building control company working in a crowded sector.
They wanted to achieve faster growth, but weren’t sure how to do it. In a ‘me too’ market, we needed to establish standout with a clear and realistic USP.
Research with a selection of Active’s clients revealed that – amongst other things – their value came in proactively finding solutions, rather than simply identifying problems.
Understanding their market advantages better, and their target audience, we selected the right creative team to put our new insights to work.