Bretby Borders is a start-up business. Owner Tracey needed to create awareness and business.
We started with a planning session and talking to existing and potential customers These insights informed the proposition, our key messages and a plan for just the right marketing comms.
These insights informed the proposition, which was very much about care. This came to the fore in the ethos of Bretby Gardens – not only about care in releasing the joy and potential in gardens, but also care in rejuvenating plants and care for their owners too.
A plan of marketing materials was developed, and working with Sarah on the design, the creative and key messages came to life.
With a limited budget, everything had to work hard.