I work with businesses in Manchester and Cheshire that are established and looking to grow. Whether you need a marketing strategy creating, a marketing plan implementing or you’re looking for an experienced marketing consultant to guide you or your team then I can help.
I’ve been fortunate to work for a number of blue-chip companies and household names over the years. During the last five years I’ve been able to apply my knowledge and experience gained from the likes of The Co-operative, bmi and Balfour Beatty, to mid-sized SMEs that are looking for growth.
It may be that you need guidance with your SME marketing strategy, or help in defining your marketing plans and communications. I’ve considerable experience in all these areas, over my 25 years in marketing.
By working in a range of industries too, this gives me great transferable expertise. I primarily work with companies in the service sector, from health and wellbeing to construction, from legal to funeral planning, and from CSR to education.
Most firms I meet – whether legal, construction, or another service sector – are growing and reaching out to the next level. The owner, MD or Sales Director has been overseeing the marketing, and they need either specialist expertise to develop their SME marketing strategy, or external help in devising and delivering their marketing plan. Sometimes just that extra resource and push makes such a difference.
The way I work differs according to the needs of your firm – both in terms of your vision and the resources you have available internally.
For some companies this will be on a project basis; delivering the marketing strategy or rebrand for example over a 3-4 month period. In other cases I work with your in-house team as your marketing lead, creating and delivering plans and developing your people. Or you may require pure marketing consultancy advice and direction on an initial basis, and then monthly or quarterly thereafter.
As I don’t focus on providing one small part of marketing (eg. social media), I am completely independent with the advice and solutions I give… always working in your best interests.
This is about providing you with your marketing strategy fundamentals. Marketing strategy is essential in giving you clear direction and focus. It also provides the means of standing out against your competitors. Your core marketing strategy deliverables are: clear segmentation, targeting based on data, a clear proposition and objectives that are SMART (specific, measurable, ambitious, realistic, timed).
This is about taking your vision and creating an appropriate marketing plan over a 12 month period to deliver against that vision. We make sure your resources are used in the best way – reaching the right target audience, and giving them the right messages. This includes a full timing plan, outline KPIs and budgets.
Rebrands are not always needed. Often by developing brand assets we can bring your logo and business to life. Whatever you require, I will help you identify the best solution. Over the years I’ve developed an exceptional network of graphic designers who I work with, and who are specialists in brand development. As part of my service, I provide a written creative brief and manage and guide the creative development to ensure the highest standard.
Through working from the ground up and for over 20 years, I’ve experience of every area of marketing communications, so we can look at the right options for you. I then either deliver myself, or bring in external expertise as needed (eg SEO, graphic design, blog-writers) from my network of proven contacts. Whether it’s PR, direct mail, website development, events, video or social media. Everything is covered and overseen by me.