Designing marketing solutions for you

I can’t say enough how important insight is. It’s essential before starting any creative or communications. It’s the prep work before, say, building a house. You’d absolutely draw up plans and get surveys before laying any bricks. This stage can be a mini-audit or a more robust exercise depending on what’s needed. We will look at :

• Your business/organisation
• Any existing research you have
• Your product or service
• Understanding your customers
• The market you currently operate in (or want to)
• Who your competitors are and their USPs

The elements of an effective marketing strategy are as follows, and we will complete these only by being informed by the information we’ve gained in the insight stage.

• An appropriate segmentation of your market
• Careful selection of who to target within that market
• Analysis to identify your proposition (value proposition) which is true to you and what customers want
• The setting of your marketing objectives

You may, or may not, need new branding at this stage. Where you do, I work with proven designers to provide between one and three creative concepts, depending on the project and budget.

Where your brand and guidelines are fit for purpose, this is where we look at its application in different marketing channels.

I’ll also ensure we look at appropriate brand guidelines, tone of voice and copy, to make sure your proposition is clearly conveyed to your target customers. And if we need a workshop to ensure internally anyone working with the brand understands it and can apply it correctly and consistency, that’s what we’ll do too.

In this stage we develop your marketing plan, and where appropriate, a marketing brief for your deliverables. Within delivery we can also look at setting KPIs and reporting, setting up budget management tools and reporting, and any further items you need for you or your marketing team.

Using my proven network of contacts – who are each specialists in their field – or your own preferred suppliers, we move into the marketing deliverables.

As your project manager, I provide a central point to oversee a range of marketing communications, all of which I have hands-on experience in managing over 20+ years:

• Websites
• Email campaigns
• PR activity
• Social media
• Direct mail
• Video production
• SEO/PPC Search
• Virtual events
• Radio
• Press ads
• Exhibitions
• Core collateral
• Photography
• Signage
• Presentations
• Internal communications