The first stage is about gaining the best possible insights.
I can’t say enough how important insight is. It’s essential before starting any creative or communications. It’s the prep work before, say, building a house. You’d absolutely draw up plans and get surveys before laying any bricks. This stage can be a mini-audit or a more robust exercise depending on what’s needed. We will look at :
- Your business/organisation
- Any existing research you have
- Your product or service
- Understanding your customers
- The market you currently operate in (or want to)
- Who your competitors are and their USPs