To make sure this happens, we step back a little and start with a mini audit or review.
I’ll then guide you through my proven four-stage process which ensures thorough and considered planning, and results in a robust solution. It means your budget is deployed as effectively as possible. And, you only do the things that are right for you.
Every project is different, so this process is flexible. We may dip into some areas whilst spending more time on others. It all depends on the task in hand.
The four stage process is below. As well as a process, it also shows the range of services I offer. It starts with understanding your customers – the most important focus for your marketing – and understanding your USPs. If you’ve already done this, that’s great. We can then move into developing your strategy and marketing objectives.
All this preparation is essential before starting creative or communications. It makes both your marketing more impactful and effective, and reduces waste.
About
This can be a mini-audit or a comprehensive exercise depending on what’s needed. We will look at your:
Our effective marketing strategy includes
In this stage we will develop your marketing plan, and where appropriate, a marketing brief for your deliverables.
You may, or may not, need new branding at this stage. Where you do, I work with proven designers to provide between one and three creative concepts, depending on the project and budget.
Where your brand and guidelines are fit for purpose, this is where we look at its application in different marketing channels.
I’ll also ensure we look at appropriate brand guidelines, tone of voice and copy, to make sure your proposition is clearly conveyed to your target customers.
Using my proven network of contacts – who are each specialists in their field – or your own preferred suppliers, we move into the marketing deliverables.
By targeting the right potential customers, marketing plans are focused, budgets are honed, and communications more impactful.
As your project manager, I provide a central point to oversee a range of marketing communications, including: