I was fortunate to start my early career working for a firm of solicitors, and this ignited my interest in the Law. Since then I’ve worked for practices that operate UK-wide as well as local, niche specialists. I am keen to share my experience and knowledge of legal marketing with small and growing law firms and solicitor firms.
I’ve always been interested in working with smaller law firms and solicitor practices that either need strategic marketing guidance, or help in creating and implementing marketing plans and communications. I’ve considerable experience working for The Co-operative Legal Services in Manchester/Bristol, and before that a solicitor practice with multiple-offices in the Midlands. I did start the journey to a career in Law, before marketing came along – so it’s great to combine two things I love and appreciate.
Most firms I meet – whether legal or another service sector – are growing and reaching out to the next level. A Partner or Associate looks after the marketing, and they need either specialist expertise to develop their marketing strategy, or external help to spend the needed time in creating and delivering their marketing plan. Sometimes you just need that extra resource to move you forward.
The way I work differs according to the needs of your law firm – both in terms of your vision and the resources you have available internally. I always work in your best interests.
For some firms I work on a project basis, delivering the marketing strategy or rebrand for example over a 3-4 month period. In other cases I work with your in-house team as your marketing manager, guiding and delivering on the plans and developing your people. Or you may need pure marketing consultancy advice and direction on an initial, and then monthly or quarterly basis.
As I don’t focus on providing one small part of marketing (eg. social media), I am completely independent in the advice and solutions I give.
Providing you with the fundamental elements of your marketing strategy to give you clarity on direction, and enabling you to stand-out against your competitors. Strategy deliverables include segmentation, targeting, proposition and smart objectives.
This is about taking your vision and creating an appropriate marketing plan over a 12 month period to deliver against it. We make sure your resources are used in the best way. This includes a full timing plan, outline KPIs and budgets.
Rebrands are not always needed. Often by developing brand assets we can bring your logo and business to life. Whatever you require, I work with exceptional graphic designers who are specialists in brand development. I will provide a written brief and guide them to deliver the best solutions.
I’ve extensive experience in all areas of marketing communications, so we can look at the right options for you. I then either deliver myself, or bring in external expertise as needed (eg SEO, graphic designers) from my network of proven contacts. Whether it’s PR, direct mail, website development, video or social media.