GRCA is a construction trade body. It wanted to increase the number of architects and companies specifying Glass-fibre Reinforced Concrete (GRC) as a product on builds.
One of the things the GRCA struggled with was knowing the customer based on real experiences. They needed ‘straight from the horse’s mouth’ knowledge and information to base their plans on.
So, I started by talking to architects and stakeholders. And I found out what made the Association different too.