Active is a specialist building control company. They needed to stand out in a crowded sector.
In the beginning, rebranding wasn’t even on the agenda. Active wanted to achieve faster growth, but weren’t sure how to do it. In a ‘me too’ market, my challenge was to establish stand out with a clear and realistic USP, and drive new business.
By carrying out research with a selection of Active’s clients I revealed that – amongst other things – their value came in proactively finding solutions, rather than simply identifying problems. They were also thoroughly knowledgeable and well-respected – so the solutions they gave were practical and valuable.
Through establishing what their customers wanted, taking a look at their competitors and understanding their market advantages – and challenges – it was time to put these new insights to work.
Active’s existing logo